Sunnyside vs Reframe: The Honest Head-to-Head

By · Founder of Rebuild Last updated: Aug 31, 2026 10 min read

Quick answer: Sunnyside is a weekly drink plan with human coaches on the other end of a text message, priced at one number it prints on its own homepage. Reframe is a 160-day education course with a community and an optional coaching tier, nineteen times larger by rating count, and on 31 August 2026 it publishes no price anywhere on its own website. Pick Sunnyside for a plan and a person; pick Reframe to learn the mechanism. Neither is built for stopping entirely.

Both apps want you to drink less. They go about it so differently that the comparison is usually easier than people expect — and the part that decides it for most readers is not a feature at all, it is what each one costs and how hard that is to find out.

Everything below was read on 31 August 2026 from Apple's own lookup API, the two Google Play listings, and each company's own website. Figures move; the date is on every one of them so you can check what has changed.

One disclosure first: we make Rebuild, a sober day counter and recovery tracker. Rebuild is not a coaching programme and does not compete with either of these on their own ground — there is a short honest section near the end saying where it does and does not fit, and you should read the rest as coming from an interested party.

The Numbers Both Stores Published Today

This is the table the review sites do not print, because it takes a call to Apple's lookup API rather than a paragraph of adjectives. Rating count and last update are the two facts that actually predict whether an app will still be maintained in a year.

Sunnyside Reframe
App Store name Sunnyside: Drink Less Alcohol Reframe: Drink Less & Thrive
Seller Cutback Coach, Inc. Glucobit Inc.
App Store rating 4.76 (Apple's page rounds it to 4.8) 4.74 (rounded to 4.7)
App Store ratings 2,299 44,107
Version, and when it shipped 1.96.0, 18 August 2026 3.9.87, 27 August 2026
First released on iOS 22 August 2022 19 February 2020
Google Play rating 4.6 from 327 reviews 4.4 from 5.79K reviews
Google Play installs 10K+ 500K+
Prices on the App Store listing 2 items, $99.99 and $299.00 10 items, $13.99 to $119.99
Price on its own website $99/year and $298/year, printed on the homepage none published, 31 August 2026
Free entry 15-day trial, card up front 7-day trial
Peer-reviewed study of the app One, 2024, company-funded none found on PubMed, 31 August 2026

Two things fall out of that table immediately.

Reframe is the bigger product by an order of magnitude, and it is not close. 44,107 App Store ratings against 2,299, and 500K+ Play installs against 10K+. Reframe has also been on the App Store two and a half years longer. Size is not quality, but it is evidence that the company can keep paying for engineering, and both apps shipped an update within the last fortnight, so neither is drifting.

Sunnyside's rating is very slightly higher, and the gap is meaningless. 4.76 against 4.74 is two hundredths of a star, from samples nineteen times apart in size. Anybody telling you Sunnyside is "better rated" is reading Apple's rounding, not Apple's data.

What Each One Actually Is

Both descriptions are quoted from the App Store listings as they read on 31 August 2026.

Sunnyside is a plan and a person. Its own listing states the boundary without hedging: "Sunnyside is the only alcohol tracking, planning, and coaching app focused on mindful drinking and moderation, not sobriety." You set a weekly drink plan, log drinks in the app or by text message, get nudges, and can text real human coaches anonymously. The daily load is light — a tap per drink and a plan you renew each week.

Reframe is a course. Its listing describes "a core 160-day, evidence-based, education program, progress tracking, a private community, and a multitude of tools (think meditations, games, and more!)", with a premium "Thrive Coaching" tier giving "1:1 access to a certified recovery coach". Its Google Play listing is titled "Reframe: Cut Back on Alcohol", and the iOS description says "Whether your goal is to cut back or quit drinking entirely" — so unlike Sunnyside, it does not rule out abstinence.

That is the real fork. Sunnyside asks you to hit a number this week. Reframe asks you to learn something today and keep learning for 160 days. If reading a daily lesson sounds like homework, Sunnyside will suit you better, and if a weekly target sounds like a diet you will resent, Reframe will.

Price: One Publishes It, the Other Does Not

This is where the comparison stops being a matter of taste.

Sunnyside prints its price on its own homepage. On 31 August 2026, sunnyside.co advertised the basic plan at "$8.25 per month, billed at $99/year" and the coaching plan at "$24.83 per month, billed at $298/year", each behind a "Start my free 15-day trial" button and a money-back guarantee. Its App Store listing shows two in-app purchases and they agree with the site: Sunnyside Membership at $99.99, Sunnyside Premium Membership at $299.00. You can find out what it costs before you install anything.

Reframe publishes no price on its own website. We read reframeapp.com on 31 August 2026 — the marketing site, the programme pages and the quiz — and found no figure anywhere. The only prices anybody can read are the ten in-app purchase rows on its App Store listing:

Item on Apple's listing Price
Reframe Access (Monthly) $13.99
Reframe (Monthly) $19.99
Reframe Silver (Monthly) $24.99
Reframe (Annual) $59.99
Reframe Access (Yearly) $79.99
Reframe (Annual) $79.99
Reframe Premium $99.99
Reframe (Annual) $99.99
Reframe Silver (Annual) $119.99
Reframe (Annual) $119.99

Read that column twice. Four rows are called "Reframe (Annual)" and they cost $59.99, $79.99, $99.99 and $119.99. Those are all the rows Apple's page showed that day; there may be others it does not list. What you pay for a Reframe year depends on which offer the onboarding flow hands you, and no page on the internet can tell you in advance which one that will be. That is not a scandal — plenty of subscription apps price-test — but it is the single most useful fact in this comparison and none of the roundups print it.

The honest summary: Sunnyside costs $99 a year, or $298 with coaching, and you know that before you download it. Reframe costs somewhere between $59.99 and $119.99 a year, and you find out which when you get there.

Evidence: What Has Actually Been Published

Both companies quote impressive percentages. Only one of them has a paper.

Sunnyside has one peer-reviewed study, and it is worth reading carefully. A 2024 paper in Alcohol: Clinical and Experimental Research analysed drinking data from 46,411 Sunnyside members and reported an overall 33% reduction in weekly drink counts across 12 weeks. It is an observational analysis of self-reported data from people who chose to sign up and kept tracking — not a randomised trial — and the paper discloses Cutback Coach as funder with an author affiliated to the company. That is meaningfully more than most apps in this category can point to, and it still does not show the app caused the drop.

Reframe's headline number is company-reported. Its own site states that "91% of Reframe users noted a substantial decrease in alcohol use within 3 months". A search of PubMed on 31 August 2026 for Reframe alongside alcohol and app returned no study of the app itself. Absence of a paper is not evidence the product does not work — most products in this category have none — but a customer survey and a journal article are different objects and should not be compared as though they were the same.

Same rule for both, and for us: treat a percentage in an advertisement as a claim until you have seen the method.

Which One Fits Which Person

Choose Sunnyside if you want a weekly target and somebody to text on a wobbly Thursday, you would rather not be taught anything, and you want to know the price before you commit. Its whole architecture is built around not quitting — a section of its own store description is headed "NO GUILT OR PRESSURE TO QUIT" — which is exactly right for people who have bounced off abstinence-first tools.

Choose Reframe if you want to understand what alcohol is doing and learn your way out of it, you like a daily lesson, you want a community, and a course you can finish appeals more than a subscription you renew forever. It also supports quitting outright, which Sunnyside explicitly does not.

Choose neither if the goal has already become zero and what you actually want is a day count. Both of these are moderation-shaped products, and a weekly drink target will quietly fight you once the target is nought.

Where Rebuild Fits, and Where It Does Not

We build Rebuild, so this section is a stated preference, not a verdict.

Rebuild is a tracker and a counter, not a coaching programme. There are no coaches, no community, no weekly drink plan and no 160-day course — nobody is going to text you back. It counts your sober days, estimates BAC, logs drinks and urges, shows the body's recovery as phases, and hands you a Craving SOS toolkit for the moment an urge lands. It is also small and new: 11 App Store ratings at 4.18 stars and a version 1.0.3 dated 9 August 2026, against Reframe's 44,107 ratings and six years of releases. If human contact or a curriculum is the thing that keeps you on plan, buy one of theirs.

What is genuinely different is the shape of the commitment. Rebuild needs no account. And the same count runs in a browser with nothing installed at all: the sobriety counter on this site takes the date of your last drink and counts your sober days from it, free and with no sign-up, so you can test whether a number on a screen is what you actually want before anybody charges you $99 or $119.99 for a year of something bigger.

If the moderation half is what you are after and you would rather not pay for it yet, the NHS's tips on cutting down name the two rules that do most of the work — alternate alcoholic drinks with soft ones, and keep several drink-free days a week. The first has a name now, and our zebra striping tracker runs it for a night at a time.

Before You Pay for Either

Give whichever you pick two full weeks including both weekends. Drinking runs on a weekly rhythm, so a quiet Tuesday tells you almost nothing about whether a tool works for you.

And check the price on the day. Sunnyside's is on its homepage. Reframe's is only on its App Store listing, it appears in at least four annual variants, and the one you are offered is the one you will pay.

Both of these sit near the top of a very top-heavy field. We count the whole of it every month — every app the US App Store returns for this lane, with its rating count, its download price and the day it last shipped an update — and publish the sobriety app statistics rather than describing them.

Frequently Asked Questions

Is Sunnyside or Reframe better?

They are built for different jobs. Sunnyside gives you a weekly drink plan and human coaches by text, framed explicitly as moderation "not sobriety". Reframe gives you a 160-day education course, a private community and an optional 1:1 coaching tier, and supports cutting back or quitting. Reframe is far larger — 44,107 App Store ratings against 2,299 on 31 August 2026 — and Sunnyside is the one with a published study.

Which is cheaper, Sunnyside or Reframe?

Sunnyside is the one you can price in advance: $99 a year for the basic plan, $298 with coaching, printed on sunnyside.co on 31 August 2026. Reframe publishes no price on its own site; its App Store listing showed ten in-app purchases that day, from $13.99 monthly to $119.99 annually, including four different annual items priced $59.99, $79.99, $99.99 and $119.99.

Does Sunnyside or Reframe have research behind it?

Sunnyside has one peer-reviewed paper: a 2024 analysis in Alcohol: Clinical and Experimental Research of 46,411 members reporting a 33% cut in weekly drinks over 12 weeks, observational, self-reported and company-funded. A PubMed search on 31 August 2026 found no published study of the Reframe app; its "91% of users" figure is company-reported.

Can I use Sunnyside or Reframe to quit drinking completely?

Reframe can be used that way — its own listing says "whether your goal is to cut back or quit drinking entirely". Sunnyside cannot, by design: its description says moderation, "not sobriety". If your goal has become zero, an app or tool built around alcohol-free days will fit better, and a sober day counter is the simplest version of one.

Do both apps need a subscription and an account?

Yes. Both are free downloads that require an account and then a paid membership after a trial — 15 days for Sunnyside with card details up front, 7 days for Reframe. An account is unavoidable in a product built on coaches and a community, and it is the clearest structural difference from a browser tool you can open and close.

Is it safe to cut down or stop on my own?

For most moderate drinkers, yes. If you drink heavily every day, stopping abruptly can be dangerous — withdrawal seizures and delirium tremens are medical emergencies. Check where you sit with the withdrawal risk checker and speak to a doctor before making a change. No app, coach or tracker replaces medical care.


Sources

  1. 1. Sunnyside: Drink Less Alcohol (App Store listing) — Apple App Store
  2. 2. Sunnyside: Drink Less Alcohol (Google Play listing) — Google Play
  3. 3. Sunnyside — mindful drinking app — Sunnyside (sunnyside.co)
  4. 4. Reframe: Drink Less & Thrive (App Store listing) — Apple App Store
  5. 5. Reframe: Cut Back on Alcohol (Google Play listing) — Google Play
  6. 6. Reframe — Build Healthier Drinking Habits — Reframe (reframeapp.com)
  7. 7. Self-reported alcohol consumption during participation in a text messaging-based online drinking moderation platform — Alcohol: Clinical and Experimental Research, 2024 (PubMed)
  8. 8. Tips on cutting down on alcohol — NHS
  9. 9. Rebuild: Quit Drinking Alcohol (App Store listing) — Apple App Store

Links open the publisher's own page. This article is not medically reviewed — it cites primary sources so you can check them yourself. Read our editorial policy.

About the author

· Founder of Rebuild

Ziggy built Rebuild, the alcohol recovery app behind this site, and researches and writes everything published here. He is not a doctor — the articles work from primary sources such as NIAAA, CDC, WHO and peer-reviewed literature, and the health guides list what they drew on. More about Ziggy.

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